What Actually Ships logo

Perspectives from 30 Years in Product

Insights on organizational dysfunction, team structure, market anticipation, and the gap between what leadership thinks is shipping and what actually is.

Get updates

Why This Exists

I've spent three decades inside organizations—from hardware at General Motors, to gaming at Sony PlayStation, to infrastructure at Lucid Motors. I've watched teams ship at scale. I've watched them stall. I've seen the patterns that predict which is which.

Most content about product management talks about frameworks and tactics. This is different. This is about the organizational realities that determine whether frameworks matter—and why most of them don't work the way their creators think.

You'll find observations about team dynamics, decision-making pathology, how executives misread markets, and what actually separates companies that execute from those that plan. Not theoretical. Not from LinkedIn. From the inside.

What You'll Find Here

Organizational Dysfunction

Why teams get slower as you scale, and which patterns predict where you'll break first.

Decision Velocity

How the best organizations think differently about roadmaps, consensus, and conviction.

Market Anticipation

How to see what's coming—and why most leadership gets it wrong despite the signals being visible.

Team Structure

The hidden cost of hiring for the wrong skills, and what actually matters when you're building.

Execution Reality

What actually ships versus what was planned. Why the gap exists, and how to close it.

Leadership Blind Spots

What executives don't see about their own organizations, and why employees already know.

Stay in the Loop

New content on YouTube and LinkedIn. Insights for decision-makers and teams who want to understand how organizations actually work.