https://whatactuallyships.com/ Perspectives from 30 years in product. Organizational dysfunction, decision velocity, and the gap between what leadership thinks is shipping and what actually is. en-us Thu, 10 Sep 2026 12:00:00 GMT https://whatactuallyships.com/articles/the-journey-map-that-told-us-to-do-less https://whatactuallyships.com/articles/the-journey-map-that-told-us-to-do-less Thu, 10 Sep 2026 12:00:00 GMT OnStar uptake was stuck near 20%. The fix wasn't more research, ads, or education. It was deleting work three teams each required. https://whatactuallyships.com/articles/the-product-test-that-was-never-about-the-person https://whatactuallyships.com/articles/the-product-test-that-was-never-about-the-person Tue, 08 Sep 2026 12:00:00 GMT Every new hire at Creative Labs got a sealed retail box and no instructions. They thought the test was about them. It never was.